Who are we?

Believernomics was created by Paul Aladenika, in 2015. At inception, Believernomics was a brand umbrella for various social media accounts promoting organisational insight, motivational messaging and learning resources. Since the beginning of 2023 it has become an organisational empowerment consultancy, providing expertise in the areas of leadership development, workforce dynamics, branding and organisational change.

As the founder of Believernomics, Paul brings more than 25 years experience to the table from the private, not-for-profit and public sectors. This includes more than 15 years operating at senior management level.

A recognised senior public sector leader and manager, Paul has worked across government at local, regional, national and international level on policy development, strategic planning, performance management and public engagement. In 2018, he was entrusted with supporting a retired Justice of the Supreme Court, with the conduct of a public inquiry that received national attention and in 2020, Paul was a nominated lead, supporting London’s crisis response to the Covid-19 pandemic. Paul has worked with senior executives across the public and private sectors as well as politicians including at Ministerial level.

Paul has a well established reputation as a developer of valued leadership talent and builder of highly productive teams. A number of those that have worked under his tutelage have gone on to executive or senior leadership roles in the public or private sectors. Paul’s work has been cited in publications and on two separate occasions Paul received Employee of the Year awards from his employers.

As the creative lead at Believernomics, Paul develops content for various social media platforms including: Facebook, YouTube, TikTok, Instagram and Twitter. On Twitter, the @Believernomics handle has received millions of tweet impressions, been 'retweeted' or 'liked' more than 20,000 times and attracted many thousands of followers including: academics, authors, business executives and retired senior military leaders. In 2017, renowned entrepreneur Evan Carmichael ranked Believernomics amongst the top 100 leadership experts to follow on Twitter. In addition, Paul is TEDx speaker, writes a weekly blog, which is published on this website as well as on Medium.com and is host and producer of the ‘11th Thing’ podcast.

What is the Believernomics model?

The Believernomics model of organisational empowerment is based on the simple idea that every organisation is made up of four distinct but interconnected ‘anchor economies’. These are as follows:

• The economy of experience - how effectively an organisation develops leadership potential and how successfully its leaders empower other leaders

• The economy of expectation - how effectively an organisation cultivates its brand and reputation through the predictability of its behaviours and modelling of its attributes

• The economy of enterprise - how effectively an organisation generates ideas, utilises knowledge and cultivates expertise

• The economy of effort - how effectively an organisation cultures productive behaviours, maximises social energy and motivates its people to perform at their optimum potential

The most successful organisations are the ones that master these four economies, understand the points of intersection between them and perform most effectively across them.

What are the core ideas of Believernomics?

In addition to the Believernomics empowerment model, there are a number of core ideas that shape and drive our thinking. Examples of these are summarised below.

The the six A’s of success

The most successful organisations and their leaders exhibit six common characteristics. These are as follows:

• Ambition - the aspiration, desire and passion that drive an organisation and their leaders to achieve their objectives and primary purpose.

• Ability - the knowledge, understanding and skills that an organisation and its leaders develop or acquires.

• Aptitude - specific talents or capabilities for which an organisation and its leaders demonstrate particular skill.

• Attitude - an organisation’s and its leadership posture and bearing, demonstrated by its opinions, positions and perspectives.

• Application - an organisation’s capacity to focus collective effort of its leadership towards the achievement of productive outcomes.

• Accountability - ownership (including the willingness to accept consequences) for an organisation’s results and outcomes.

The six facets of organisational anatomy

The chart below illustrates the six facets of ‘organisational anatomy’. The composition of these elements are summarised as follows:

• Consciousness - organisational awareness, particularly the extent to which it shapes thinking, reasoning and the application of logic

• Comprehension - an organisation’s ability to apply understanding in the face of both complexity and ambiguity.

• Conviction - the sum total of an organisation’s beliefs, values and driving principles.

• Conduct - the way in which an organisation behaves, its capacity for discipline, individual responsibility and collective accountability.

• Competence - an organisation’s ability to galvanise effort to meet objectives and achieve intended outcomes.

• Communication - the way in which an organisation conveys intentions (particularly the extent to which this is done in an open and transparent way).

The three building blocks of organisational branding

A brand is a simple and straightforward construct that is comprised of the following building blocks or ‘pyramids’:

• Brand perception reflects the integrity and credibility possessed by a brand, as viewed by its customers.

• Brand reception reflects the level of confidence and trust that customers place in a brand. In other words, if it is ‘perceived’ positively, it will be ‘received’ positively as well.

• Brand projection is a measure of ‘reach’. Specifically, how influential, persuasive and impactful a brand has become.

How do we make a difference?

The Believernomics organisational empowerment model is unique and unconventional. The model and underpinning methodology are based on the premise that every organisation is comprised of four ‘anchor economies’.

Our innovative approach helps organisations to understand how their ‘anchor economies’ work as well as how they can stimulate and optimise them to perform more effectively.

At Believernomics, we use the capabilities that an organisation already has, in a way that they haven't thought of, in order to realise the potential that has always been there. 

Please click on the link below to find out more about how we work with organisations to deploy the Believernomics model.

Work with Believernomics

Here are five reasons why your organisation would benefit from working with Believernomics:

1. An uncompromising focus on outcomes - our approach is designed to help your organisation to achieve optimum results.

2. Wide-ranging knowledge and depth of experience - our approach is built upon insights and learning gained over several decades.

3. Out of the box creativity - our approach to ‘organisational empowerment’ isn’t just different, it is unique.

4. A commitment to sustainability and follow through - our approach is geared towards building strong and enduring relationships, not finding the next client.

5. Flexible and scalable deployment - our approach is applicable to any size and type of organisation.